Market Trend Analysis Shows Smartphone Use Climbing
As I was doing my normal rounds of checking out the state of mobility, I ran across a post that discusses some new Smartphone market share trends and analysis. Nielson has come out with their most recent reporting on their interpretation of the US and global Smartphone market. Their analysis indicates that Smartphones now make up 28% of the entire US cell phone market.
In comparing these numbers to the Canalys’ reporting that was just released, there appears to be a bit of disparity between the two numbers. I’m curious how this happened? Regardless, here are the numbers:
Nielson says that of the consumers who acquired a new mobile device in the last 6 months, 41% of them opted for a Smartphone of one variety or another. That’s up from just 35% last quarter.
According to Nielson, Apple has nearly caught RIM (30%) in the US by capturing 28% of the US market, while Android hovers somewhere near 19%, but growing fast. Now here’s where the disparity comes into play. Nielson’s numbers don’t seem to agree with Canalys’ reporting. Canalys says that Android has stomped all over BlackBerry and Apple by capturing 44% of the US market, leaving Apple only 26%.
I don’t think it really matters all that much who owns what percentage of the market at this point. Attackers have found a weakness in the Android Market that they are looking to take advantage of. It’s the easiest, at this point, which means it’s going to attract the most attention. In the meantime, the extremely smart guys will continue to perform direct-style attack research against ALL platforms to see what is available to them.
If you’re a big number’s person and think I haven’t given enough to chew on, go ahead and check out the links to get the information from the source. I’m just the messenger.
BTW, did you vote today?